EAC MARKUP Coffee Auction

AFCA Conference, Mombasa

  • The auction will available online and on display at the AFCA Conference in Mombasa 12-14th February.
  • The coffee will be available for cupping at our stand in Mombasa too.

Auction Date:

13th February 2020 @ 11am (London)

Auction Times in your Region

  • 03:00 AM - Los Angeles
  • 06:00 AM - New York
  • 08:00 AM - Sao Paulo
  • 11:00 AM - London
  • 14:00 PM - Mombasa
  • 18:00 PM - Jakarta
  • 19:00 PM - Shanghai
  • 20:00 PM - Tokyo
  • 22:00 AM - Sydney

Register Here Bid Now

About this Auction

The Selection Process

  • The coffee on sale in this auction will come from a selection of over 55 farms.
  • ITC have put in a selective cupping process to find the best coffees from those submitted to the programme.
  • Initially any coffee that is 84 and above is being accepted.
  • A final list of approximately 20 (or so) top coffees will be selected and made available in the auction.


As a Buyer you will...

  • Access to producers looking to make connections with buyers in Europe and beyond.
  • The coffee will have been cupped by our specialist Q-Grader.
  • We will provide details of the coffee, it's characteristics and qualities
  • A cupping report will be made available to you
  • Background to the farmers, their farms and processes will be made available to you
  • You can purchase samples to try the coffee for yourself; this will help you make a decision on which coffee you wish to buy


View all Coffee's

Cupping Jury

The ITC have formed a small jury of 4 qualified Q-Graders to oversee the selection of the final list of coffee to take part in the auction. There were subkmissions from over 55 producers. We will publish the final list in due course. 

The cupping was lead by Mbula Musau who also calibrated the 3 Q-Graders on her team.  The full team is as follows:

  • Mbula Musau LEAD (QG Arabica / Robusta)
  • Michael Muki QG (Arabica)
  • Alice Njue QG (Arabica)
  • Jacinta Mutono QG Arabica / Robusta)​

Auction Cupping in Mombasa @ AFCA

There will be 3 special cupping sessions for the coffee participating in the auction at the AFCA Conference in Mombasa between the 12-14th Februay 2020. 

This cupping will be held in the Cupping Pavilion in the centre of the exhibition space. A TV for the auction will also be the cupping pavioion. The 3 sessions will be held at the following times:

  • Thursday 13th February @ 12-1pm 
  • Thursday 13th February @ 2pm-3pm
  • Thursday 13th February @ 3pm-4pm


The Market Access Upgrade Programme (MARKUP) is a regional development initiative providing support to small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities. A key of objective of the project is to improve EU and regional market access for EAC countries in selected sub-sectors. Coffee is one of the focus areas for development. 

This means the programme aims to promote coffee from East Africa to those markets. This is an opportunity to find new buyers in those areas, create direct trade and long lasting relationships with those buyers.

Through the EAC Window, MARKUP supports the EAC efforts to increase regional trade and exports to international markets.

The Programme also builds capacity and strengthens small and medium enterprises (SMEs) to identify and address critical barriers to trade and to maximise opportunities that regional integration would afford for SMEs. The work in the Partner States Window is tailored to the specific needs of each Partner State. Targeting SMEs, sector associations and Government institutions, the Programme supports initiatives to address selected supply side constraints and enhance competitiveness.

World coffee consumption has been on an upward trend for the last 10 years. The European market accounts for nearly 30% of this, growing predominantly for the specialty, high quality and high value coffee.

EAC exports of coffee have increased to a value of 1bn US$ in 2017, accounting for 20 percent of food exports; mostly to this market.

MARKUP intends to contribute to the economic development of the EAC region by increasing the value of both extra- and intra-regional agricultural exports, with a focus on exports towards the European Union.